Exagens is thrilled to be returning to the Canadian Credit Union Association’s Annual Conference, and we’re well pleased to do our small part as a sponsor as we return face-to-face in Niagara Falls May 8th to 11th 2022.
This case study examines the effects of an actual User-Bonding Interaction presented to members of Desjardins, a Canadian credit union, in the run up to the Halloween holiday, and its positive effect on the acceptance rate of a subsequent campaign that nudged users towards the creation and funding of a high interest savings account.
During Filene Research Institute's 2021 big.bright.minds Conference, Exagens President/CEO Michael Stojda talks about credit unions can put humanism back into the banking experience using today's digital services.
Desjardins Group has selected Montreal-based exagens and its award-winning behavioral banking platform to further enrich the digital experience it provides members. Powered by exagens, Desjardin’s Assistant AccèsD has already proactively reached out to over 3 million members and engaged in more than 8 million conversations to provide tips, offer advice, and assist in transactions.
Behavioral science help achieve a better customer experience with limited data. Financial Institutions have great customer data, but still face a number of hurdles - and that is assuming data is easily accessible, merge, clean and analyze that data before starting to reap the benefits. In the meantime, behavioral banking opens the way to create remarkable customer experiences without most of the hurdles affecting massive data.
Exagens has partnered with its customers to help their customers and members. Working with Desjardins, we’ve reached out to millions of individuals and businesses seeking information, guidance and assistance during these new and challenging times.
Exagens has been named a Cool Vendor in the 2019 Cool Vendors in Banking report by Gartner, Inc. Since revealing the leading results being achieved with its behavioral-based solutions last year, the recognition and awards received by exagens has grown significantly.
Exagens continues its support of the credit union movement with sponsorship of this year’s annual CUNA Council Conference dedicated to Marketing and Business Development, live and in person, in the west coast sunshine.