Behavioral Banking
Influence
Your Customers’
Millennials'
Early Adopter's
Cat People’s
Students’
Retirees’
First Home Buyers’
Lightsaber Owners’
Mobile Users ‘
Late Adopters’
Humans’
Financial Decision Making
Exagens Behavioral Banking Solutions
increase conversion and engagement by combining
Human
- Behavioral Economics
- Psycholinguistics
- Human Psychology
Technology
- Artificial Intelligence
- Data Analytics
- Machine Learning
Communication
- Proactive
- Individualized
- Empathetic
Watch
Exagens' Behavioral Banker
In Action
What We Do
for your customers in your Digital Channels.
Digital Sales
Increase Conversion
- Influence Behavior
- Cross-Sell and Up-Sell
- Build a Habit
Digital Adoption
Ensure Full Usage
- Promote Usage of Digital Tools
- Relational Interactions
- Nudge Users Forward
Digital Engagement
Increase Customer Satisfaction
- Increase Channel Usage
- Behavioral Financial Insights
- Improve Customer Experience
Through Behavioral Conversations 
What is Behavioral Banking ?
Behavioral Banking is the study and application of behavioral sciences in the context of the interactions between people and their financial institutions.
Behavioral Banking solutions are designed to deepen digital relationships in order to enable the financial institution and their members/customers growing financially together.
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Get to know Exagens
Exagens fuses behavioral and data science to enable the automatic and proactive delivery of individualized, emotionally and financially compelling digital experiences to their members and customers.
Founded by industry veterans, exagens is a fintech located in the dynamic, tech-centric Montreal, working with financial institutions across Canada and the United States. We build solutions for both credit unions and community banks.
We are proud that our team includes subject matter experts in both data and behavioral science, as well as experienced business and technology builders. This diversity in skills and backgrounds gives us a unique 360-degree approach that allows for personalized and meaningful experiences, backed by cutting edge science and designed for real life contexts.
