Behavioral Banking is the study and application of behavioral sciences in the context of the interactions between people and their financial institutions.
Behavioral Banking solutions are designed to deepen digital relationships in order to enable the financial institution and their members/customers growing financially together.
Exagens fuses behavioral and data science to enable the automatic and proactive delivery of individualized, emotionally and financially compelling digital experiences to their members and customers.
Founded by industry veterans, exagens is a fintech located in the dynamic, tech-centric Montreal, working with financial institutions across Canada and the United States. We build solutions for both credit unions and community banks.
We are proud that our team includes subject matter experts in both data and behavioral science, as well as experienced business and technology builders. This diversity in skills and backgrounds gives us a unique 360-degree approach that allows for personalized and meaningful experiences, backed by cutting edge science and designed for real life contexts.