Behavioral Banking is the fusion of behavioral and data science to create highly individualized, emotionally and financially engaging money-related personal and community insights, tips, and advice which positively affect individuals to save, spend, and borrow wisely.
Behavioral Banking solutions are designed to deepen digital relationships in order to enable the financial institution and their members/customers growing financially together.
Behavioral Science and its sibling Behavioral Economics, with their focus on judgement and choice have been proven effective experimentally, and in real-world environments in catalyzing financial action, with most of the largest banks having already established dedicated teams to their application.
Whereas creating such teams would be prohibitively expensive for credit unions and community banks, Behavioral Banking Platforms provide a practical means of increasing the financial wellness of individuals while simultaneously growing their financial institution.
Exagens fuses behavioral and data science to enable the automatic and proactive delivery of individualized, emotionally and financially compelling digital experiences to their members and customers.
Founded by industry veterans, exagens is a fintech located in the dynamic, tech-centric Montreal, working with financial institutions across Canada and the United States. We build solutions for both credit unions and community banks.
We are proud that our team includes subject matter experts in both data and behavioral science, as well as experienced business and technology builders. This diversity in skills and backgrounds gives us a unique 360-degree approach that allows for personalized and meaningful experiences, backed by cutting edge science and designed for real life contexts.