exagens’ MAX is an online banking and mobile banking relational agent built to increase product and services sales while increasing customer stickiness.
The exagens’ MAX platform allows strategy, marketing, product and channel departments to describe and promote products and services offers tailored to each and everyone of the bank’s customers with near-zero cost and no IT effort. By addressing the whole customer base at the same time with appropriate offers, the bank can realize the ultimate monetization of its digital channels.
exagens’ MAX takes care of the customers, analyses their personal situation, their behaviors and blends in contextual information to apply the most relevant mix of product and services, at the time when the customer is most receptive and when his/her situation (financial, personal, social, etc) is the most appropriate. The offers are thus presented in the trusted mobile banking and online banking environment.